Credibility
Frank Luntz’s strategy for the Republicans opens with this stunnner: So how does a President with a national job approval rating hovering at 50%, an economy that lost more than a million jobs over his four years in office, a war that has cost more than a thousand American lives and counting, $50 a barrel for oil, and a national mood that is downright sour still secure more than enough votes to win re-election? And what does it portend for the Republican Party in 2006? The answer? Credibility. George W. Bush had it. John Kerry did not. Credibility!? Luntz has…
source: Credibility
