OpenOffice 1.1.4: motivation for switching and review
I got a spiffy new Vaio back in March, which came with a trial edition for Microsoft Office 2003, which I eventually activated and used. I’ve used this sw for years, and probably use more of the power features than 95% the norm, but it’s a classic problem of an over-engineered product. And what is the cost barrier they need to overcome with me? The sub-$100 employee discount version. I’ve installed OpenOffice and we’ll see how it goes. Maybe I’ll need the upgrade, and maybe not.
One thing’s for sure though: the dinosaur campaign is a sure-fire dissuader. I haven’t commented on it previously but it’s been going on for months, and is — bafflingly — still in progress (some choice Flash platitude filled marketing here).
Microsoft exec’s need to revisit The Innovator’s Dilemma to get their thinking back in line with the reality of their market position. If your product has been goldplated to the point where customers no longer see value in the cost and disruption involved in an upgrade, you sure as hell don’t mock them for being… For being what exactly? For being customers who find your past products useful enough to keep wanting to use them?
I am no one’s advertising maven but this is where you’re supposed to tell them why it’s in their absolute money-making interest to upgrade right now. You can’t berate people into product adoption, certainly not in the current climate of business IT investment. The mere fact that this campaign exists is admission that there is no value proposition for customers: they’re seeking to play on emotions of being “behind the times” to sell their upgrade. What’s in it for customers? Features that will probably be never used, and the satisfaction of having “evolved” (to far more memory intensive applications). What’s in it for Microsoft? More money upfront of course, but the more subtle benefit is that every copy will need to be validated (as was not the case previously). From the Microsoft website:
Product activation is a technology created to help protect consumers and software manufacturers by reducing software piracy; it helps verify that you have a genuine, high-quality, virus-free copy of Office XP that has not been used on more personal computers than is permitted by the software license.
And sure, I’m antipiracy, but that’s not a feature that’s valuable to me as a user. Microsoft’s policy of bundling OS with each new pc, yet not allowing license transferability (I think I bought about 4 Windows 2000, and so far 2 Windows XP licenses) doesn’t bode well for user experience during the inevitable sytem restores, reclones, and hardware upgrades.
And upgrading is such a hassle with Microsoft products! I’ve never sat in front of one single install — even reclones — where Outlook has ever behaved and looked exactly the same. It can be argued that’s due to the vicissitudes of Exchange and various service packs and whatever, but it’s just bogus. The amount of customization it takes to make Office usable out of the box is insane - from turning things off (clippy, all that clipboard eyecandy, the pseudo-useful menu hiding) to pointing at defaut directories to configuring my toolbars with additional buttons.
You know, it’s only during upgrades and reinstalls that I really ever feel like a loser for using Microsoft products. That I ever feel like I’m flailing with a large, sensory obstructing dinosaur head on.
Note: in cleaning out my drafts 12-Jun I realized that I both needed to post this item and to write up a real review of the current state of Open Office after having put it through its paces, so I’ve backdated this.
This post was written by eleanor, source: OpenOffice 1.1.4: motivation for switching and review
